Instead of using more stereotypical ValentineвЂ™s themes centered around loved-up couples and dressing up for a partner, Adore Me empowered women to celebrate themselves. Adore MeДЄdore Me, a lingerie brand thatвЂ™s known for celebrating women of all shapes, sizes and colors, created a ValentineвЂ™s Day campaign focused on self-love. ThatвЂ™s why weвЂ™ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically.ДЄnd with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward.

Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today. вЂњWhich sorts of ads are going to give us the most bang for our buck, anyway? вЂњShould we totally give up on organic reach and go all-in on ads?вЂќ вЂњHow can I make sure my posts arenвЂ™t getting buried?вЂќ But given the continuous changes to the Facebook algorithm and the platformвЂ™s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform.

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users.

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